Drug Brand Wireframes
Our organization faced a substantial challenge in managing diverse drug-brand websites, hindering design consistency and regulatory compliance. To streamline operations and enhance our online presence, we initiated the migration of hundreds of sites to a unified design system while preserving distinct brand identities.
Year
2020-2022
Service
UX Design
Category
Wireframing
Tool
Figma
Situation
Our organization faced a substantial challenge in managing diverse drug-brand websites, hindering design consistency and regulatory compliance. To streamline operations and enhance our online presence, we initiated the migration of hundreds of sites to a unified design system while preserving distinct brand identities.
Diverse Portfolio: We managed an extensive portfolio of drug-brand websites, each with its unique design, structure, and regulatory considerations.
Fragmented Approach: This diversity posed hurdles in maintaining design consistency, brand cohesion, and efficient content management.
Strategic Imperative: To enhance our brand's online presence, ensure compliance, and streamline operations, we embarked on a monumental task: migrating hundreds of drug-brand websites to a unified design system.
Harmonization Goal: Our mission was to harmonize branding elements, content management processes, and regulatory adherence, all while preserving the distinct identities of each drug brand.
Unique Challenges: The sheer scale and complexity of this project demanded a strategic and collaborative approach to effectively address these challenges.
Task
The task was instrumental in laying the foundation for a successful migration, as it involved collecting essential assets, wireframe creation, and meticulous coordination to meet the diverse needs of each drug-brand website.
Team Collaboration: As one of the designers on a compact, specialized team, my primary role was to collaborate closely with our account manager and collect all essential resources and assets from the brand team.
Resource Utilization: Armed with these resources and leveraging our company's existing design system, I embarked on the critical task of crafting wireframes for each drug-brand website in the migration project.
Cross-functional Coordination: The nature of this task necessitated seamless collaboration with cross-functional teams, including brand managers and regulatory experts. Our goal was to ensure minimal disruption to existing websites and preserve the unique branding and regulatory requirements of each drug brand.
Design System Adherence: Throughout this process, it was imperative to maintain strict adherence to the company's design system, facilitating consistent design elements across all wireframes.
Action
Critical to the success of this migration project was the execution of a meticulously planned set of actions, each playing a pivotal role in ensuring a seamless transition to a unified design system.
Project Kick-off Meeting: Initiated project discussions with the account manager and brand team to establish clear expectations and objectives.
Resource Handoff: Facilitated the seamless handoff of essential resources, including manuscripts, assets, and other materials, ensuring all necessary components were readily available.
Wireframe Development: Executed the creation of wireframes, rigorously adhering to the established design system, while incorporating provided resources.
Peer Review: Collaborated with at least one other designer to conduct a comprehensive review of the wireframes, ensuring quality and alignment with project objectives.
Design Submission: Uploaded wireframe designs to InVision for submission to the Brand team, initiating the brand review process.
Update Implementation: Responsively addressed any required updates based on brand feedback, while simultaneously preparing for the eventual developer handoff.
Asset Reference Guide: Developed a comprehensive Asset Reference Guide for the development team, furnishing them with all necessary information pertaining to the utilized assets.
Staging Site Review: Conducted a thorough review of the staging site to assess design implementation and functionality, ensuring alignment with project goals and brand guidelines.
Action
Culminating from our meticulous approach to addressing the situation and executing the defined tasks, the achieved results underscore the project's success in enhancing design consistency, regulatory compliance, and overall operational efficiency.
Enhanced Brand Consistency: The migration to a unified design system successfully enhanced brand consistency across all drug-brand websites, creating a cohesive online identity.
Regulatory Compliance: The migration project ensured robust adherence to regulatory standards for each drug brand, mitigating potential risks and reinforcing compliance.
Improved User Experience: The user experience across all websites saw notable improvement, aligning with the project's goal of enhancing online presence.
Successful Brand Review: The designs passed the brand review process smoothly, reflecting a high level of alignment with brand guidelines and expectations.
Effective Staging Site: The review of the staging site demonstrated successful design implementation and functionality, meeting project objectives and brand standards.
By diligently following the outlined steps, I consistently delivered high-quality wireframes and developer-ready assets with efficiency and precision.
