Eli Lilly
Drug Brand Wireframes
This case study outlines the development of wireframes for a pharmaceutical brand’s website. The focus was on creating a user-friendly, compliant, and visually cohesive design that effectively conveyed the brand’s message and product details.
Situation
The project required balancing strict regulatory guidelines with an engaging user experience. Key challenges included ensuring accessibility for a diverse audience and aligning the design with the brand’s identity.
Task
The main goals were to:
Create intuitive, regulation-compliant wireframes.
Provide easy navigation and access to essential information.
Reflect the brand’s visual and functional standards.
Action
The approach involved:
Researching user needs and pain points.
Collaborating with stakeholders to meet design and compliance requirements.
Iterating wireframes in Sketch based on feedback and prototyping.
Results
The final wireframes:
Satisfied client and regulatory expectations.
Boosted user engagement, increasing time on site by 15%.
Earned praise from stakeholders for clarity and usability.
